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What is a typical marketing fee?

Sat, 31 May 2025 14:53:56 GMT

What is a typical marketing fee?

Let’s be honest— marketing your remodeling business can feel like trying to install kitchen cabinets without a level. You know you need it, but figuring out what it should cost? That’s the tricky part. And that’s why you’re here asking: What is a typical marketing fee?

The truth is, there’s no one-size-fits-all answer. But don’t worry—we’re breaking it all down in plain English (with zero marketing mumbo jumbo), so you can budget smarter and avoid wasting cash on stuff that doesn’t work.

What’s Included in a Typical Marketing Package?

Let’s start with what you’re actually paying for. A marketing fee usually includes things like:

Website design and updates
SEO (so people can find you online)
Paid ads (Google, Facebook, etc.)
Content creation (blogs, landing pages, email)
Social media management for remodeling companies

Basically, all the stuff that keeps your name in front of the right people, at the right time, in the right places.

So... What Is a Typical Marketing Fee?

On average, most remodeling businesses pay somewhere between $1,500 to $5,000 per month for a legit marketing strategy. That can sound like a lot—but one good job usually pays for it, and then some.

Think of it like hiring a rockstar project manager for your sales pipeline. One that never takes lunch breaks or “forgets” to follow up on leads.

How Much Should You Spend Based on Revenue?

A good rule of thumb? Around 5–10% of your annual revenue should go toward marketing. So if you’re bringing in $500,000 a year, a $2,500/month marketing budget is right on track.

Spending less than that might leave you invisible online. Spending more? That’s fine—as long as it’s getting results (a.k.a. booked jobs, not just clicks).

Is It Better to Pay One-Time or Monthly?

Some stuff (like a new website) is a one-and-done project. But things like SEO, ads, content, and social media need consistency. Ongoing marketing = ongoing leads.

You wouldn’t just remodel half a kitchen and call it done, right? Marketing works the same way. Steady effort brings steady results.

What About SEO—Is That Separate?

It can be, yes. Good remodeling SEO typically runs between $750–$2,000/month depending on how competitive your area is and how aggressive you want to be.

SEO helps you show up when homeowners search “bathroom remodeler near me” or “best kitchen renovation in [your city].” And unlike ads, SEO keeps working even after the bill is paid. Long-term investment. Big-time payoff.

What About Social Media—Do I Need That Too?

Short answer? Yes. Longer answer? Heck yes.

A strong presence on Facebook, Instagram, or even TikTok helps you show off your work, build trust, and stay top-of-mind with homeowners.

Good social media management for remodeling companies usually costs $500–$1,500/month. It’s not just posting pretty pictures—it’s about creating content that turns likes into leads.

Can I DIY My Marketing?

Sure, you can do your own marketing. You also can install a full bathroom by yourself on a weekend. But should you?

Between chasing subs, managing jobs, and dealing with clients who want to “just move that wall a little”—you probably don’t have time to mess with ad campaigns, SEO settings, and social media trends.

That’s why pros like Ascend Remodeling Marketing exist. We know this stuff inside and out, and we speak “contractor” fluently.

What Should I Expect from a Marketing Partner?

You should expect:

Clear communication
Data that shows what’s working
Transparency on pricing
Results that help you grow

You should not expect someone who disappears after taking your money or sends reports full of confusing charts. (Yeah… we’ve heard those stories too.)

At Ascend Remodeling Marketing , we focus on marketing for remodeling companies —nothing else. So when you work with us, you're not just another account. You’re a partner.

So let’s wrap it up—What is a typical marketing fee?

Most remodeling businesses spend between $1,500 and $5,000 per month, depending on their goals and market size. The real question isn’t how much you’re spending—it’s what you’re getting in return.

When done right, marketing isn’t an expense. It’s an investment that fills your calendar, grows your brand, and keeps your crew busy.

And if you’re ready to stop guessing and start growing? You know where to find us. Ascend Remodeling Marketing is here to help you build something bigger.

How to market your remodeling business?

Sun, 18 May 2025 23:06:46 GMT

How to market your remodeling business?

You’re a master of turning dusty kitchens into dream spaces, outdated bathrooms into Pinterest boards, and basements into man caves. But when it comes to getting the word out… well, that’s where things get a little tricky, right? At some point, you’ve probably wondered: How to market your remodeling business?

The truth is, marketing doesn’t have to be overwhelming or expensive. You just need the right strategy, a little consistency, and maybe someone to steer the ship (hey, we know a guy—hint: it's us). Let’s walk through some simple ways to get your name out there, fill your calendar, and grow your remodeling brand.

Start with a Website That Sells (Not Just Sits There)

Your website is your digital storefront. If it looks outdated, slow, or confusing, people are going to bounce faster than a bad caulk job.

Make sure your website:

Loads fast
Looks great on phones
Shows off your best work (hello, before-and-afters!)
Has an easy way for people to contact you

Don’t treat your site like a business card. Treat it like an employee that works 24/7, rain or shine.

Claim and Optimize Your Google Business Profile

You know what homeowners do when they want a remodel? They Google it. And your Google Business Profile helps you show up when they do.

Fill it out completely—photos, hours, services, the works. Ask happy customers for reviews and respond to them. Post updates a couple times a month, and boom: you’ve just leveled up your local visibility.

Show Up in Search with SEO

If your business doesn’t show up on page one of Google, it may as well be invisible. That’s why digital marketing for home remodeling should include SEO—search engine optimization.

SEO helps your site rank higher in search results when people look for services like “bathroom remodeling near me.” It takes time to work, but when it does, it’s like free traffic showing up at your door every day.

And if you don’t want to mess with all that techy stuff? We got you— Ascend Remodeling Marketing specializes in helping remodelers get found online the easy way.

Use Social Media to Build Trust (and Show Off)

Let’s get one thing straight—you don’t have to go viral to win on social media. Just be real. Show your work. Share client stories. Give tips.

People love transformation content. So post before-and-after shots, short videos, time-lapses, or even bloopers. Social media builds trust and helps potential clients feel like they already know you.

Run Targeted Ads That Bring in Leads

If you’re gonna spend money on ads, make them count. That means:

Targeting your ideal customers
Highlighting specific services
Sending people to a page with a clear offer (like a free quote or consultation)

Platforms like Facebook and Google Ads work great for remodelers—when done right. And yep, Ascend Remodeling Marketing does this too, in case you're ready to stop guessing and start winning.

Get Reviews and Use Them Everywhere

A happy client is your best marketing tool. After a job wraps up, don’t be shy—ask for a review. Make it easy with a direct link to your Google or Facebook page.

Then use those reviews! Add them to your website, post them on social media, and mention them in emails. Nothing builds trust faster than real people saying “this contractor rocked.”

Follow Up with Every Lead (Yes, Even the Quiet Ones)

You might be leaving money on the table without realizing it. People get busy, forget to call back, or just need a nudge.

Follow up by phone, text, or email—whatever works best. Even a quick “Still thinking about that kitchen remodel?” can turn a cold lead into a booked job.

This is where good remodeling lead generation turns into actual sales. Don’t let those inquiries slip away.

Stay Top of Mind with Past Clients

Your past clients already trust you. So why not stay in touch?

Send out a monthly newsletter with project highlights, seasonal tips, or maintenance reminders. Offer referral bonuses. Let them know about new services. Staying in touch = staying booked.

Conclusion: How to market your remodeling business?

It comes down to showing up, staying consistent, and being real. You don’t need fancy tricks or a marketing degree. You just need the right tools and a plan.

To recap:

Build a website that works
Show up on Google
Use SEO and home improvement digital marketing
Post on social media (real stuff!)
Run targeted ads
Collect and use reviews
Follow up on leads
Stay in touch with past clients

Need help pulling it all together? That’s where we come in. At Ascend Remodeling Marketing , we help remodelers like you grow your business with smart, honest strategies that work in the real world.

So the next time someone asks you, How to market your remodeling business? , you’ll not only know the answer—you’ll be living it.

How do I scale my home remodeling business?

Wed, 23 Apr 2025 23:00:09 GMT

How do I scale my home remodeling business?

You’ve been hustling. Your calendar's booked solid, referrals are rolling in, and you’re running out of fridge space for all those “thank you” client beers. But now you’re thinking bigger. The big question: How do I scale my home remodeling business?

Scaling means more than just doing more jobs—it’s about building a business that grows without burning you out. Let’s break down exactly how to grow smart, keep your sanity, and make sure your remodeling business keeps climbing—just like that two-story deck you installed last month.

Build Systems That Work Without You

If you’re the one answering every phone call, scheduling every job, and picking up all the materials… congrats, you’re the business. But to scale, you need systems that don’t rely on you 24/7.

Start small:

Use scheduling tools for appointments
Automate estimate follow-ups
Set standard pricing where you can

The less time you spend on the busy work, the more time you can spend growing your business.

Hire Smart (Even If It’s Just One Person to Start)

You can’t scale if you’re doing everything yourself. Eventually, something breaks (usually your back).

Look for team members who are dependable, teachable, and take pride in their work. You don’t need a full crew overnight—start with one solid helper, and build from there.

And if you’re already managing a crew, consider bringing on an office assistant or project coordinator to handle the stuff that pulls you away from the job site.

Invest in a Strong Online Presence

If people can’t find you online, you’re missing out on easy wins. Your website, Google Business Profile, and reviews need to be working harder than your 10-year-old work boots.

Make sure your site is mobile-friendly, loads fast, and shows off your best projects. And yeah—update those photos. That 2015 kitchen remodel isn’t exactly cutting-edge anymore.

Need help with this? Ascend Remodeling Marketing specializes in making remodeling businesses look like pros online.

Use SEO to Attract the Right Customers

When someone Googles “bathroom remodeler near me,” do you show up—or is it the guy across town with blurry photos and bad reviews?

That’s where home remodeler SEO comes in. It helps your website climb the search rankings so you can get found by homeowners already looking to hire someone like you.

You don’t need to know all the tech stuff—that’s what the pros are for. Just know that SEO is a long-term strategy that delivers leads month after month.

Focus on High-Quality Leads, Not Just More Leads

More leads aren't always better—better leads are better.

Instead of chasing every random inquiry, focus on generating home remodeling leads from people who are actually ready to hire, have a budget, and know what they want.

This is where targeted marketing (like paid ads, email sequences, or even retargeting past website visitors) can make a huge difference.

Delegate Your Marketing to the Pros

You’re great at remodeling—not building landing pages, running ad campaigns, or figuring out why your Facebook post got 3 likes (and one was your mom).

That’s why marketing for home improvement companies is a smart place to invest. A good agency knows how to bring in leads, track results, and help you stay top-of-mind with future customers—while you focus on what you do best.

Hint: Ascend Remodeling Marketing just happens to be really good at that.

Don’t Forget About Your Past Clients

Your past customers are some of your best growth tools. They already trust you, they already like you, and they probably have friends who are tired of looking at ugly kitchens.

Send out regular emails. Check in after 6 months. Offer referral rewards. Small touches like that can turn one happy customer into three new jobs.

Think Like a Business Owner, Not Just a Contractor

This one’s big. To scale, you have to work on the business, not just in it.

That means tracking your numbers, understanding your margins, creating repeatable processes, and thinking long-term. It also means letting go of some control so others can step in and help carry the load.

Scaling isn’t about doing more—it’s about building something that runs even when you’re not swinging a hammer.

So back to it: How do I scale my home remodeling business?

Here’s the quick-hit list:

Build systems and processes
Hire smart
Boost your online presence
Invest in home remodeler SEO
Focus on quality home remodeling leads
Let pros handle your marketing for home improvement companies
Stay in touch with past clients
Start thinking like a business owner

You’ve already built something great. Now it’s time to grow it, scale it, and get your life back in the process.

Need help putting all the pieces together? Ascend Remodeling Marketing has helped remodelers across the U.S. scale their business without losing their weekends. Let’s build something big—together.

How do I grow my remodeling business?

josh@superiordigitalmedia.com (Joshua King) — Fri, 11 Apr 2025 21:46:08 GMT

How do I grow my remodeling business?

You’ve got the tools. You’ve got the crew. And you’ve probably got a truck that’s seen more job sites than the average coffee cup. But if you’re staring at your calendar wondering how to keep it full, you’re likely asking yourself, How do I grow my remodeling business?

It’s a question we hear all the time—and the good news is, there are solid, real-world ways to grow without losing your mind (or your weekends). Let’s break it down, contractor-style.

Tighten Up Your Online Presence

First things first—can people actually find your business online?

If your website looks like it was built in 2009 and hasn’t been updated since, it’s time for a facelift. Make sure your site is mobile-friendly, fast, and clearly shows what you do, where you work, and how to contact you. Show off those beautiful before-and-after photos. People need to see your magic.

Your website is your digital storefront. Treat it like your shop floor—it should look sharp and do the selling for you.

Get Found with Google (aka Be There When They’re Searching)

When someone searches “bathroom remodeler near me,” are you showing up? If not, you’re handing work to your competitors.

That’s where digital marketing for remodeling contractors comes into play. With solid SEO (search engine optimization), Google Ads, and a strong Google Business Profile, you’ll start climbing those rankings and grabbing attention from homeowners who are already looking for what you offer.

Ascend Remodeling Marketing specializes in exactly this—getting remodelers like you found online by the right people at the right time.

Master the Art of Social Media (Without Getting Overwhelmed)

No, you don’t need to be a TikTok sensation. But yes—you do need to be present on platforms like Facebook and Instagram. Social media isn’t just for cat videos anymore. It’s where homeowners go to check out your work, read reviews, and get ideas.

Use social media marketing for home improvement companies to post project pics, behind-the-scenes content, and short videos. You don’t need a fancy camera—your phone is just fine. Show off your skills, answer questions, and let your personality shine.

Ask for Reviews Like You Mean It

You’ve done great work. The client is thrilled. Now what? You ask for the review, that’s what.

Online reviews are digital word-of-mouth, and they build trust fast. Send your client a text or email with a direct link to leave a review on Google or Facebook. And don’t be shy— happy customers are usually more than willing.

Pro tip: Share those reviews on your website and social media. That credibility builds your reputation and brings in more jobs.

Nurture the Leads You Already Have

Most businesses let potential leads slip through the cracks. Don’t be one of them.

Whether someone filled out a contact form, DM’d you, or asked for a quote—follow up. A simple message like “Just checking in—are you still thinking about that kitchen remodel?” can go a long way.

Use a basic CRM (customer relationship manager) or even a spreadsheet to keep track of your remodeling leads . Consistent follow-up = consistent business.

Offer Something Extra

Standing out isn’t always about having the lowest price—it’s about adding value.

Offer a free design consultation, seasonal discounts, or a small bonus for referrals. People love getting a little extra, and it helps you stick in their mind when they’re ready to book.

And don’t forget—past clients are gold mines for future work. Stay in touch and keep them updated about new services or promos.

Build a Referral Engine

Word of mouth is still one of the most powerful tools in your toolbox. Ask satisfied clients if they know anyone who’s looking for work. Hand out a few business cards (yep, still works), and offer a small thank-you gift for every referral that turns into a job.

The more good experiences people have with you, the more they’ll talk—and that’s free marketing.

Work with the Right Marketing Partner

You’re a pro at remodeling. We’re pros at marketing remodelers. If you want to grow faster without juggling ads, social posts, and Google rankings yourself, team up with a partner who gets your industry.

That’s where Ascend Remodeling Marketing comes in. We help contractors like you grow using modern marketing strategies that actually bring in quality leads—not just clicks and fluff.

CONCLUSION

Let’s circle back—How do I grow my remodeling business?

Here’s the quick list:

Build a strong online presence
Show up on Google
Use social media marketing for home improvement companies
Ask for reviews
Follow up with remodeling leads
Offer value
Get referrals
Work with pros like Ascend Remodeling Marketing

You’ve got the skills to transform homes—let’s make sure the right people know it.

Want help building your next step-by-step growth plan? We’re here when you’re ready.

How do I get customers for my remodeling business?

Mon, 07 Apr 2025 03:22:44 GMT

How do I get customers for my remodeling business?

If you've ever looked at your job calendar and thought, "Where are all the customers at?" — trust me, you're not the only one. Having the tools, the crew, and the skills is only half the battle. The other half is knowing how do I get customers for my remodeling business?

The good news? You don’t need to be a marketing wizard or spend a fortune to get steady work. You just need the right strategy—and maybe a few jokes to get you through it. So, let’s break it down in plain English and get those leads rolling in .

Polish Up Your Google Business Profile

First impressions matter. Your Google Business Profile (GBP) is often the first thing people see when they search for remodeling pros near them.

Fill it out completely. Add project photos, update your hours, respond to reviews (even the cranky ones), and post updates weekly. A strong profile helps you show up higher in search results—and gets you more clicks than your competition across town.

Your Website Needs to Work Harder Than You Do

Your website should be your 24/7 salesperson. If it’s slow, outdated, or missing contact info, you’re basically telling leads to go elsewhere.

Make sure it loads fast, looks good on phones, and shows off your work. Use testimonials, before-and-after pics, and clear service areas. And for the love of tool belts, check that your contact form actually works.

When it comes to home remodeling marketing , your site is one of your biggest assets.

Climb the Google Ladder with SEO

Let’s talk about the not-so-glamorous but totally necessary side of marketing—search engine optimization.

SEO for remodelers helps your site show up when folks search “kitchen remodeler in [your city]” or “bathroom renovation near me.” You don’t need to be a tech guru—just work with someone who knows how to do keyword research, optimize your site, and build links that boost your online authority.

Spoiler alert: Ascend Remodeling Marketing kinda rocks at this.

Get Social (Even If You’re Not a Fan)

You don’t have to go viral doing tile-laying dances on TikTok. But sharing progress pics, before-and-afters, quick remodel tips, and even behind-the-scenes photos on Facebook and Instagram helps people see what you do.

It builds trust, shows off your skills, and keeps your brand top-of-mind when someone’s kitchen starts falling apart.

Run Paid Ads That Don’t Just Burn Money

Done right, paid ads on Google and Facebook can bring in leads fast. Done wrong? You’ll waste your budget faster than a busted pipe floods a bathroom.

Focus your ads on specific services and locations. Send people to a landing page with an offer like “Free Estimate” or “10% Off Winter Remodels”—not just your homepage. And always track results so you know what’s working.

This is a key piece of home improvement marketing , especially when you want leads now.

Referrals Still Rule the Game

Word of mouth isn’t dead—it’s just gone digital. Encourage past clients to refer you by offering small rewards (think gift cards or discounts) or just a heartfelt thank-you.

Stay in touch with past clients via email or text. You never know when their cousin, neighbor, or co-worker is looking for someone just like you.

Ask for Reviews Like You Ask for Final Payments

Happy customers are usually happy to leave reviews—they just forget. Make it easy. Send a short text or email with the direct link after the job wraps up.

Reviews build trust, boost your Google presence, and make you stand out online. Plus, they cost zero dollars and take less than two minutes to ask for. That’s a win-win.

Focus on What Makes You Different

Are you the "eco-friendly remodeler"? The "basement king"? The "open-concept kitchen whisperer"? Whatever your specialty, lean into it.

People want to hire the best—not just anyone with a hammer. Having a clear focus helps you stand out in your marketing and become the go-to for specific jobs in your area.

Ascend Remodeling Marketing can help you position your brand, pick your niche, and make your message stick.

CONCLUSION

Let’s bring it home: How do I get customers for my remodeling business? It’s a combo of showing up online, building trust, and staying top-of-mind.

To recap:

Optimize your Google profile
Build a killer website
Invest in SEO for remodelers
Post on social media (even the messy stuff)le
Run ads that make the phone ring
Encourage referrals
Ask for reviews like it's part of the job
Know your niche and own it

You’ve got the skills—now let’s get you the customers. Because if you’re not marketing your remodeling business, someone else is. And they’re probably not half as good as you.

If you need a hand, you know who to call. Ascend Remodeling Marketing has your back.

How to get leads for home remodeling?

Wed, 02 Apr 2025 13:26:00 GMT

the question all remodelers want the answer to...

How to get leads for home remodeling?

If you’ve ever asked yourself, “Where the heck do I find more remodeling leads?”—you’re in the right place. You’ve got the tools, the crew, and the skills to turn fixer-uppers into dream homes. But if your phone’s not ringing, something’s missing.

Let’s answer the big question: How to get leads for home remodeling?

The good news? You don’t need to knock on doors or beg your cousin’s friend for referrals anymore. There are way better (and smarter) ways to bring in steady leads. Let’s dive into 8 solid, down-to-earth ways to fill your calendar.

Start with a Strong Google Business Profile

One of the fastest ways to get found by local homeowners is to set up or optimize your Google Business Profile (GBP). This is what pops up when someone searches “bathroom remodeler near me.”

Post photos of your work, list your services, keep your hours updated, and respond to reviews. Show Google—and potential clients—that you’re active, trustworthy, and ready to work.

Turn Your Website Into a Lead Machine

Your website isn’t just a place to look pretty. It should work harder than your old truck.

Make sure it has:

Clear service offerings
Before-and-after photos
Easy-to-find contact info
A contact form that actually sends you leads
Mobile-friendly design

A good home remodeling marketing agency can build or upgrade your site to help you rank better on search engines and convert visitors into paying clients.

Use Social Media to Show, Not Just Tell

You don’t have to post every day or be a dancing contractor on TikTok (unless that’s your thing). But platforms like Facebook and Instagram are perfect for showing off your work.

Post time-lapses, job site progress, design tips, or before-and-after shots. People want to see that you're the real deal—not just another ad in their feed.

Tap into Paid Ads the Smart Way

If you’ve got a little budget, running ads on Google or Facebook can bring in quick leads—if you do it right.

Don’t just boost a random post. Instead, create an ad with a specific offer like:

“$500 Off Full Kitchen Remodels This Month”
“Free Design Consultation for First-Time Clients”

And make sure the ad links to a landing page that matches the offer, not just your homepage. This is one of the easiest wins in internet marketing for remodeling contractors .

Nurture Old Leads Like a Pro

Got a stack of leads from last year that never panned out? Don’t toss ‘em. Follow up!

Send a friendly email or text: “Hey, still thinking about that basement project? We’ve got some openings this month.”

People appreciate the reminder, and a little nudge might turn an old lead into your next big job.

Get Reviews and Actually Use Them

Great reviews = more trust = more leads. Simple math.

After a job wraps up, ask your happy client to leave a Google or Facebook review. Make it easy—send them a direct link and thank them in advance.

Then, don’t just let those reviews sit there. Post them on your website, share them on social media, and mention them in your quotes. This builds instant credibility, which is gold in home improvement SEO .

Offer Referral Rewards (Without Being Weird)

Referrals are still one of the best sources of leads—because people trust their friends more than your ad.

Make it worth their while. Offer a small gift card, a discount, or even a shoutout to past clients who send you new business. Just don’t make it awkward—keep it casual and grateful.

And always follow up with a thank-you when someone sends a referral your way.

Work Your Niche Like a Boss

Trying to do it all for everyone is a fast way to get lost in the crowd. Instead, specialize.

Whether it’s luxury bathrooms, basement remodels, or eco-friendly kitchens—be known for something. It makes your marketing sharper and helps people remember you.

A strong niche also makes SEO, ads, and content more focused—making it easier for people to say, “Yep, that’s the contractor I need.”

So, let’s come back to it— How to get leads for home remodeling?

It’s not just one thing—it’s a mix:

Show up where people are searching
Build trust with reviews and content
Follow up with leads (new and old)
And market smart, not loud

At Ascend Remodeling Marketing , we understand that with the right mix of strategy, personality, and consistency, you’ll stop chasing leads—and start choosing the jobs you want.

Next time someone asks, " How to get leads for home remodeling?" , you’ll have the answer (and a packed schedule). If you're thinking about hiring a marketing agency, check out our blog on " How much do you pay a marketing agency as a remodeler? "

How much do you pay a marketing agency as a remodeler?

josh@superiordigitalmedia.com (Joshua King) — Sat, 29 Mar 2025 12:43:28 GMT

are you a remodeling business owner wondering how much a marketing agency costs?

If you’re a remodeling pro thinking about hiring a marketing agency, one of the first questions that pops up is: How much do you pay a marketing agency? And hey, it’s a fair question. You work hard for your money, and you don’t want to hand it over to someone promising “leads and magic” without knowing what you're really getting.

So, let’s break it down in plain English—no marketing mumbo jumbo—just real talk about costs, expectations, and how to make sure you're getting your money’s worth.

What Does a Marketing Agency Even Do for Remodelers?

Let’s start here. A marketing agency can handle the stuff that makes your brain hurt: websites, Google ads, SEO, social media , and lead generation. Basically, they help you get found by homeowners before your competitors do.

A good home improvement marketing agency knows your industry. They understand that a “lead” isn’t someone downloading an ebook—it’s someone who actually wants a bathroom remodel next month.

Monthly Costs: What’s the Range?

Here’s the honest truth: prices vary. But most remodeling companies will pay somewhere between $1,000 to $5,000 per month for a solid agency. That price depends on a few things:

What services you need (SEO, Google Ads, Facebook, website, etc.)
How competitive your market is
Whether you want local or regional reach

If an agency says they’ll do it all for $200/month… run. That’s like someone offering to remodel a kitchen for fifty bucks. You get what you pay for.

Flat Fee vs. Percentage of Ad Spend

Some agencies charge a flat monthly fee —which makes budgeting easy. Others charge based on a percentage of your ad spend (common with PPC or paid ads). For example, if you’re spending $3,000/month on Google Ads, they may take 15–20% as their management fee.

Ask for a breakdown. You don’t want to pay $3,000 and find out only $1,000 of that actually went toward ads.

What Services Should Be Included?

At the very least, a good agency should handle:

SEO (so people can find you on Google)
PPC (like Google Ads)
Social media posting or ads
Website updates or landing pages
Lead tracking and reporting

All of this should tie into generating home improvement leads that turn into real jobs—not just clicks or likes.

Is It Worth the Money?

Let’s do some simple math. Say you pay an agency $2,000/month, and they help you book 4 new jobs from that investment. If each job nets you $5,000 in profit… that’s $20,000 from a $2,000 spend.

Pretty good ROI, right?

But if you’re paying $2,000 and not getting any leads, or just getting tire-kickers who ghost you, then something’s broken. Marketing should make you money—not just eat it.

Red Flags to Watch For

Here are a few signs that you might be wasting your budget:

No clear reporting (you don’t know what’s working)
No call tracking or form tracking
“Cookie-cutter” campaigns that look the same for every client
They promise leads but deliver low-quality traffic

You want a partner who understands home improvement advertising —not just someone tossing your name into the digital wind and hoping for the best.

Can You Start Small and Scale Up?

Absolutely. If you're new to marketing , start with the basics—like SEO and Google Ads—then scale up once you start seeing results.

A good agency will grow with you. They’ll adjust your strategy, expand your reach, and help you dominate your local market one zip code at a time.

So… How Much Do You Pay a Marketing Agency? (Let’s Wrap Up)

You came here wondering: How much do you pay a marketing agency? Hopefully by now you’ve got a clear picture.

To recap:

Expect to pay $1,000–$5,000/month depending on your goals
Make sure they specialize in remodeling or home services
Look for transparency, real lead generation, and ongoing strategy
Avoid the cheap “too good to be true” offers
Measure ROI—not just cost

At the end of the day, hiring the right agency isn’t just an expense—it’s an investment. At Ascend Remodeling Marketing , we understand that with the right team behind you, you can stop chasing leads and start closing jobs.

So next time someone asks, How much do you pay a marketing agency? , you can answer like a boss—with confidence, clarity, and maybe a new kitchen remodel on the books.

How to market a home remodeling business?

josh@superiordigitalmedia.com (Joshua King) — Wed, 26 Mar 2025 19:50:01 GMT

want to know How to market a home remodeling business?

If you’re a remodeling business owner who can install crown molding with your eyes closed but feels lost when someone mentions Google Ads or SEO—you’re not alone. You’ve mastered the tools of the trade, but now you’re asking the golden question: How to market a home remodeling business?

Well, pull up a folding chair and grab your coffee—because we’re diving into simple, no-fluff strategies that’ll help you get more leads, land more jobs, and grow your business (without needing a marketing degree).

Let’s break it down like demo day.

Start with Your Google Business Profile

This is one of the easiest, most powerful tools you can use. A complete and optimized Google Business Profile (GBP) helps you show up when locals search for stuff like “kitchen remodeler near me.”

Upload before-and-after photos, add your services, post weekly updates, and respond to reviews. It’s free, it’s local, and it’s where your future clients are looking—so don’t sleep on it.

Make Your Website Work Like It’s on Payroll

Your website should be doing some heavy lifting—bringing in leads, showing off your work, and making it easy for folks to contact you.

It doesn’t have to be fancy, but it does need to:

Load fast
Look great on mobile
Show what you do (with photos!)
Include your service areas
Have a contact form that actually works

If your site hasn’t been updated since 2012, it might be time for a refresh. In the world of home remodeling marketing , a clean and modern website builds trust fast.

Use SEO to Help People Find You

Let’s be real—if someone Googles “bathroom remodeler in Dallas” (fill in Dallas with your local city) and you don’t show up, you’re missing out on jobs. That’s where seo for remodelers comes in.

SEO stands for Search Engine Optimization. It helps your website show up on Google when people are searching for remodeling services. Use keywords your customers are typing in, get backlinks from local sites, and keep your site updated with fresh content.

Or if that sounds like a headache, hire someone who eats SEO for breakfast.

Social Media: Show Off, Don’t Sell

You don’t have to be a TikTok star or post every single day. Just use social media to show people what you do.

Post short videos of your projects, before-and-afters, or tips about picking paint or tile. People want to see the magic happen. Keep it real, keep it simple, and keep showing up.

And don’t forget to tag your location so locals can find you!

Run Ads with a Purpose

Boosting random posts won’t cut it. If you’re going to run ads—on Google or Facebook—do it with a strategy.

Create an offer like “Free Consultations This Month” or “$500 Off Bathroom Remodels.” Send those clicks to a landing page, not your homepage, so people know exactly what to do next.

A well-targeted ad can bring in leads fast, especially when paired with strong follow-up.

Collect Reviews Like They’re Gold (Because They Are)

Reviews help you build trust fast. Most people won’t hire a remodeler without reading reviews first. So ask happy clients for feedback right after the job is done—when they’re still loving their new space.

Make it easy. Send them a text or email with the direct link. And always respond to reviews—good or bad. It shows you care.

This part is huge when it comes to home improvement marketing .

Get Referrals the Easy Way

Word of mouth still works—big time. But don’t just hope people talk about you. Give them a reason to.

Offer a small reward for referrals (gift cards, discounts, free upgrades). Stay in touch with past clients through email or text. They’ll remember you the next time their friend needs a remodel.

And don’t forget to ask: “Hey, know anyone else looking to update their kitchen?”

Stand Out by Choosing a Niche

Let’s be honest—there are a lot of remodelers out there. So what makes you different?

Maybe you specialize in small bathrooms, eco-friendly materials, or modern farmhouse kitchens. Whatever it is, lean into it. Having a niche makes marketing way easier, and it helps people remember you.

At Ascend Remodeling Marketing , we know that’s how you become the go-to remodeler in your area.

Alright, let’s bring it back. You came here asking How to market a home remodeling business? And now you’ve got the blueprint.

To recap:

Set up your Google Business Profile
Build a solid website
Invest in SEO
Use social media to show off
Run smart ads
Get glowing reviews
Ask for referrals
And find your niche

When you do all this, your calendar fills up, your brand grows, and your phone keeps ringing.

So next time you hear someone ask How to market a home remodeling business? —you’ll be the one with the answers.

And maybe even a few new leads while you're at it.

How to get leads for kitchen remodeling?

Mon, 24 Mar 2025 01:30:49 GMT

How to get leads for kitchen remodeling?

Make Your Website a Lead Magnet (Not a Digital Brochure)

Your website shouldn’t just look pretty—it should work for you. It should show off your projects, explain what you do, and make it easy for people to contact you. Include a big ol’ “Get a Quote” button, project photos, testimonials, and a list of your services.

And please... make sure it loads fast and works on phones. A website that lags is like a contractor who shows up late—you lose trust before the job even starts.

Claim and Optimize Your Google Business Profile

When someone Googles “kitchen remodeler near me,” your Google Business Profile should be front and center. This free listing helps you show up in the local map results—and it’s one of the fastest ways to get quality local leads.

Update your info, add fresh project photos, respond to reviews, and post updates regularly. It tells Google (and potential clients) that your business is alive and thriving.

Climb the Ranks with SEO

If you’re not showing up on page one of Google, you’re basically invisible. That’s where home remodeling SEO comes in. It’s all about helping your site rank higher so homeowners can actually find you when they search for remodeling services.

Use keywords that people are searching for (like “bathroom remodeler in Dallas”), build backlinks, and create helpful blog content that answers real questions. Or, let a pro handle it— Ascend Remodeling Marketing has helped contractors across the country climb the search ranks and get found by the right people.

Get Active on Social Media (You Don’t Need to Dance)

Social media doesn’t have to be overwhelming or cringey. Just use it to show off your work and connect with potential clients. Post before-and-afters, job site progress, or even quick tips like “how to pick the right tile.”

Platforms like Facebook and Instagram are perfect for remodeling social media marketing because your work is visual—and people love watching transformations. Plus, it’s free (unless you want to run ads), so it’s a great place to start.

Run Smart Ads, Not Random Boosts

Facebook and Google Ads can bring in hot leads fast—but only if they’re done right. Don’t just boost a post and hope for the best. Create an ad that offers something specific like “Free Design Consultation” or “$500 Off Full Kitchen Remodels.”

Make sure the ad sends people to a landing page—not your homepage—so they know exactly what to do next. Want help setting it up? You guessed it— Ascend Remodeling Marketing does that too.

Get More Reviews (Then Actually Use Them)

Happy clients are your best marketing tool. After a job wraps up, ask for a review—politely, but directly. Send a link via text or email so it’s easy. And when you get those glowing 5-star reviews, use them. Post them on your website, share them on social, and include them in your email signature.

Nothing builds trust like another homeowner saying, “These guys crushed it.”

Don’t Forget the People Who Already Love You

You know who’s likely to hire you again or refer you to friends? Your past clients. Don’t let those golden connections fade away.

Send a quick “Hey, how’s the kitchen holding up?” email every few months. Offer a referral bonus. Or just stay in touch through a newsletter with project highlights and seasonal tips. Staying top-of-mind means they’ll call you first for the next job.

Use Local Networking to Your Advantage

Sometimes, a little old-school goes a long way. Team up with local realtors, designers, or property managers. Leave cards at local hardware stores. Sponsor a little league team or show up at community events.

Building relationships in your area creates word-of-mouth that digital ads just can’t buy. It may not be fancy, but it works.

So, to bring it full circle: How to get leads for kitchen remodeling? It’s not just one magic trick—it’s a combo of being visible, building trust, staying consistent, and getting a little help from the pros.

To recap:

Optimize your website and Google profile
Use home remodeling SEO to get found
Stay active with remodeling social media marketing
Run smart ad campaigns
Get and use reviews
Stay connected with past clients
Network locally
And most importantly—keep showing up

Need help pulling it all together? That’s what we do. At Ascend Remodeling Marketing , we help remodeling companies like yours get more of the right leads—so you can spend less time chasing work and more time doing what you love.

Now let’s get those leads flowing and scale your business !