Make Your Website a Lead Magnet (Not a Digital Brochure)

Your website shouldn’t just look pretty—it should work for you. It should show off your projects, explain what you do, and make it easy for people to contact you. Include a big ol’ “Get a Quote” button, project photos, testimonials, and a list of your services.

And please... make sure it loads fast and works on phones. A website that lags is like a contractor who shows up late—you lose trust before the job even starts.

Claim and Optimize Your Google Business Profile

When someone Googles “kitchen remodeler near me,” your Google Business Profile should be front and center. This free listing helps you show up in the local map results—and it’s one of the fastest ways to get quality local leads.

Update your info, add fresh project photos, respond to reviews, and post updates regularly. It tells Google (and potential clients) that your business is alive and thriving.

Climb the Ranks with SEO

If you’re not showing up on page one of Google, you’re basically invisible. That’s where home remodeling SEO comes in. It’s all about helping your site rank higher so homeowners can actually find you when they search for remodeling services.

Use keywords that people are searching for (like “bathroom remodeler in Dallas”), build backlinks, and create helpful blog content that answers real questions. Or, let a pro handle it—Ascend Remodeling Marketing has helped contractors across the country climb the search ranks and get found by the right people.

Get Active on Social Media (You Don’t Need to Dance)

Social media doesn’t have to be overwhelming or cringey. Just use it to show off your work and connect with potential clients. Post before-and-afters, job site progress, or even quick tips like “how to pick the right tile.”

Platforms like Facebook and Instagram are perfect for remodeling social media marketing because your work is visual—and people love watching transformations. Plus, it’s free (unless you want to run ads), so it’s a great place to start.

Run Smart Ads, Not Random Boosts

Facebook and Google Ads can bring in hot leads fast—but only if they’re done right. Don’t just boost a post and hope for the best. Create an ad that offers something specific like “Free Design Consultation” or “$500 Off Full Kitchen Remodels.”

Make sure the ad sends people to a landing page—not your homepage—so they know exactly what to do next. Want help setting it up? You guessed it—Ascend Remodeling Marketing does that too.

Get More Reviews (Then Actually Use Them)

Happy clients are your best marketing tool. After a job wraps up, ask for a review—politely, but directly. Send a link via text or email so it’s easy. And when you get those glowing 5-star reviews, use them. Post them on your website, share them on social, and include them in your email signature.

Nothing builds trust like another homeowner saying, “These guys crushed it.”

Don’t Forget the People Who Already Love You

You know who’s likely to hire you again or refer you to friends? Your past clients. Don’t let those golden connections fade away.

Send a quick “Hey, how’s the kitchen holding up?” email every few months. Offer a referral bonus. Or just stay in touch through a newsletter with project highlights and seasonal tips. Staying top-of-mind means they’ll call you first for the next job.

Use Local Networking to Your Advantage

Sometimes, a little old-school goes a long way. Team up with local realtors, designers, or property managers. Leave cards at local hardware stores. Sponsor a little league team or show up at community events.

Building relationships in your area creates word-of-mouth that digital ads just can’t buy. It may not be fancy, but it works.

So, to bring it full circle: How to get leads for kitchen remodeling? It’s not just one magic trick—it’s a combo of being visible, building trust, staying consistent, and getting a little help from the pros.

To recap:

• Optimize your website and Google profile
• Use home remodeling SEO to get found
• Stay active with remodeling social media marketing
• Run smart ad campaigns
• Get and use reviews
• Stay connected with past clients
• Network locally
• And most importantly—keep showing up

Need help pulling it all together? That’s what we do. At Ascend Remodeling Marketing, we help remodeling companies like yours get more of the right leads—so you can spend less time chasing work and more time doing what you love.

Now let’s get those leads flowing and scale your business!