How to market your remodeling business?
How to market your remodeling business?
You’re a master of turning dusty kitchens into dream spaces, outdated bathrooms into Pinterest boards, and basements into man caves. But when it comes to getting the word out… well, that’s where things get a little tricky, right? At some point, you’ve probably wondered: How to market your remodeling business?
The truth is, marketing doesn’t have to be overwhelming or expensive. You just need the right strategy, a little consistency, and maybe someone to steer the ship (hey, we know a guy—hint: it's us). Let’s walk through some simple ways to get your name out there, fill your calendar, and grow your remodeling brand.
Start with a Website That Sells (Not Just Sits There)
Your website is your digital storefront. If it looks outdated, slow, or confusing, people are going to bounce faster than a bad caulk job.
Make sure your website:
- Loads fast
- Looks great on phones
- Shows off your best work (hello, before-and-afters!)
- Has an easy way for people to contact you
Don’t treat your site like a business card. Treat it like an employee that works 24/7, rain or shine.
Claim and Optimize Your Google Business Profile
You know what homeowners do when they want a remodel? They Google it. And your Google Business Profile helps you show up when they do.
Fill it out completely—photos, hours, services, the works. Ask happy customers for reviews and respond to them. Post updates a couple times a month, and boom: you’ve just leveled up your local visibility.
Show Up in Search with SEO
If your business doesn’t show up on page one of Google, it may as well be invisible. That’s why digital marketing for home remodeling should include SEO—search engine optimization.
SEO helps your site rank higher in search results when people look for services like “bathroom remodeling near me.” It takes time to work, but when it does, it’s like free traffic showing up at your door every day.
And if you don’t want to mess with all that techy stuff? We got you—Ascend Remodeling Marketing specializes in helping remodelers get found online the easy way.
Use Social Media to Build Trust (and Show Off)
Let’s get one thing straight—you don’t have to go viral to win on social media. Just be real. Show your work. Share client stories. Give tips.
People love transformation content. So post before-and-after shots, short videos, time-lapses, or even bloopers. Social media builds trust and helps potential clients feel like they already know you.
Run Targeted Ads That Bring in Leads
If you’re gonna spend money on ads, make them count. That means:
- Targeting your ideal customers
- Highlighting specific services
- Sending people to a page with a clear offer (like a free quote or consultation)
Platforms like Facebook and Google Ads work great for remodelers—when done right. And yep, Ascend Remodeling Marketing does this too, in case you're ready to stop guessing and start winning.
Get Reviews and Use Them Everywhere
A happy client is your best marketing tool. After a job wraps up, don’t be shy—ask for a review. Make it easy with a direct link to your Google or Facebook page.
Then use those reviews! Add them to your website, post them on social media, and mention them in emails. Nothing builds trust faster than real people saying “this contractor rocked.”
Follow Up with Every Lead (Yes, Even the Quiet Ones)
You might be leaving money on the table without realizing it. People get busy, forget to call back, or just need a nudge.
Follow up by phone, text, or email—whatever works best. Even a quick “Still thinking about that kitchen remodel?” can turn a cold lead into a booked job.
This is where good remodeling lead generation turns into actual sales. Don’t let those inquiries slip away.
Stay Top of Mind with Past Clients
Your past clients already trust you. So why not stay in touch?
Send out a monthly newsletter with project highlights, seasonal tips, or maintenance reminders. Offer referral bonuses. Let them know about new services. Staying in touch = staying booked.
Conclusion: How to market your remodeling business?
It comes down to showing up, staying consistent, and being real. You don’t need fancy tricks or a marketing degree. You just need the right tools and a plan.
To recap:
- Build a website that works
- Show up on Google
- Use SEO and home improvement digital marketing
- Post on social media (real stuff!)
- Run targeted ads
- Collect and use reviews
- Follow up on leads
- Stay in touch with past clients
Need help pulling it all together? That’s where we come in. At Ascend Remodeling Marketing, we help remodelers like you grow your business with smart, honest strategies that work in the real world.
So the next time someone asks you, How to market your remodeling business?, you’ll not only know the answer—you’ll be living it.
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